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The benefits of digital label printing

Customisation is the number one key differentiator for many industries these days. Manufacturers are taking advantage of new technologies to deliver short-run products to customers and, even in mass-produced items, the right label can tell an entire story about a product.

Labels are the physical representation of a brand; they tell consumers everything they need to know about the product, and they differentiate the product even in a crowded market. Some of the world’s most successful brands are recognisable by their labels alone. This highlights the crucial importance of getting labels right.

Some labels need to quickly send a brand message or differentiate a product. Others need to convey a large amount of information in a relatively small space. All labels need to be high quality and reliable. Most importantly, they need to make the product stand out on the shelf and create a connection with the consumer. This can be achieved with decorative effects like spot UV and foiling which can now like labels, be done digitally

As well as having a standout design, label printing needs to be high quality. Barcodes need to be crisp and clear, text needs to remain legible, and images and colours need to be reproduced accurately.

Whether you’re printing labels for a local cottage industry or a global chemical manufacturer, these requirements remain the same.

Digital Label Printer is growing

Like almost everything else in the world, label printing has gone digital. The huge and growing demand for labels has meant that traditional label printing methods simply can’t keep up with demand.

Digital label presses account for close to 30 per cent of all narrow-web press installations worldwide and are forecast to make up close to 40 per cent or more of installations. And, digitally printed labels make up close to one-fifth of all print jobs by value.[1]